What Are Dentist Videos?
The use of dentist videos as an Internet marketing tool for dental services is a good idea. Marketing studies show that videos presentations used for marketing on the Internet have a higher rate of conversion from visitor to customer, than other marketing methods. Marketing studies show that a thirty second marketing video used on a webpage greatly surpasses the same video used for a TV ad. Why dentist videos? The dentist gets more visitors to his website who view videos that become actual patients than the other major marketing methods. If a website visitor has a choice between viewing videos and reading print ads with the same information, the visitor will choose the videos. Advantages of videos are:
1) The dentist using videos can educate his existing patients and potential patients about dental concerns without interrupting his busy schedule to meet personally with the patient. 2) They will add a personal touch and introduce the dentist to potential patients with a positive image, which will make him different from other dentists. 3) A cosmetic dentist using videos can educate existing and potential patients about cosmetic dental procedures allowing them a chance to make an informed decision. 4) They will reduce patient fears and lower their stress levels before the dental appointment. 5) A patient viewing the videos will understand the concept easier than trying to read about the same concept. 6) They will give existing or potential patients confidence and trust in the dentist. 7) They will boost and continue to supply the dentist with new patients even in a down economy.
The main question is who will film and produce the videos portraying the dentist as professional, and have effective results in providing the dental practice with new patients. A few questions should be considered: 1) Does the dentist have the right kind of video equipment to produce a quality professional video? 2) Does the dentist the knowledge and skill to create professional effective videos? 3) Does the dentist have the time it takes to create and film the videos?
The dentist videos need to portray the dentist as a confident professional. There’s no room for error or amateur hour while producing the videos. The difference between high quality professional produced videos and unprofessional, fair quality produced videos by an amateur is the difference between success and failure. At this stage, the dentist would be wise to hire a professional video producer with experience in producing dentist videos. Hiring an experienced and professional video producer will eliminate filming errors, problems, and will benefit the dentist in the long run.
Here are the benefits of using a Professional Videos Producer: 1) The dentist will save time and money. 2) They will portray the dentist confidently in his profession. 3) The professional producer will produce excellent quality videos with proper lighting, smooth and error free filming. 4) If marketing is the goal the video producer can help the dentist place the videos on high profile websites and provide keywords or SEO content that will bring large numbers of visitors daily to his webpage to view his videos by getting the website rank in the top ten on the first page from the popular search engines.